The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells (4th Edition)
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Review : The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence†for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets†that double response rates * The “4 S†formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. Read more
Review : Bob Bly knows what he is talking about when it comes to writing. He has been well respected and has been in the business for years. This book is a must-read for aspiring writers. He goes over the pros and cons of the writer's life. For example, he suggests purchasing an IBM electric typewriter or a word processor. Well, we are far past the typewriter age. However, the information he covers doesn't age, just the technology he recommends. Very easy to read and understand.
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