Mind Your Business: A Workbook to Grow Your Creative Passion Into a Full-time Gig
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Review : Want to start your own business, but not sure where to begin? Mind Your Business is the ONLY book that teaches you everything you need to know about how to build a successful business from scratch. From developing your brand to designing products to identifying your legal and tax needs, this comprehensive guide will take you through every step of the process and help you create a unique and customized roadmap for your business. Mind Your Business is for aspiring entrepreneurs who are driven, ambitious, creative, and determined to build a business and life they love. Author Ilana Griffo shares the formula that turned her creative hobby into a six-figure design studio. From initial planning to long-term business strategy, Mind Your Business includes:    • Insider tips from successful entrepreneurs    • Advice to identify your ideal market and customer    • Legal guidelines to protect your ass(ets)    • Budget and forecast tools    • How to avoid the pitfalls that doom most startups    • Guidance on how to scale and grow    • Suggestions on how to dominate online platforms    • Tips to beat your competitors with SEO and social media Mind Your Business puts you in the driver’s seat. It will help you navigate the journey of starting your first business and take your ambitions and ideas from wishful thinking to successful reality. Read more
Review : As a designer who's been working for agencies for the last 15 years, I'm thinking about starting my own business, and I've been checking out some books on things I need to think about and things I need to practice. Always been a designer. Never handled the sales side of things. But while the book does give some good info, I question the author's design ability. Just flipping through the pages, I've found countless things that should have been caught before being published. Some big typographical no-no's. These errors are amateurish. And if they had worked with someone in the past who knew these issues, this would have been brought to their attention on their first day of the job where they previously worked. Several widows are scattered throughout the book. These are single words that break onto the final line of a paragraph. This is something I always comb through as one of the final revisions of printed work. Copy gets re-written and lines will always break differently. There are also single lines at the end of the first column that need to be sent to the top of the second. And there are general alignment and spacing issues throughout. Including the over-tracking and justified body copy. This works for short paragraphs, but never for pages of copy. It makes it harder on the eyes to read. I can just see all the red marks my previous creative director would have put throughout this book. And just going through it myself, I see these issues over what the book is actually about. Which is a shame. But unless you're in the industry yourself, you'd never see the difference unless it was side-by-side. But reading a properly cleaned-up version, you would know that something was different.
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