Know What You're FOR: A Growth Strategy for Work, An Even Better Strategy for Life
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Review : Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for? In Know What You're FOR , entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're FOR will help you - and your organization - thrive. It's what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it.  Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're FOR equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to: Work FOR  your current and future customers with a new, effective method Be FOR  your team and help your people reach full potential Create a ripple impact by being FOR  your community Live and work your best by caring FOR  yourself In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're FOR. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live. Read more
Review : What difference did you make today? Best quote, “Are we really FOR the community, or are we pretending to be?†Your answer to that question will help you decide if you’re ready to read this book. Reading it is easy, doing it will be hard. It’ll require thought, work, sacrifice, and honesty. And that’s just the starting point. But don’t worry, a 1 year old can do what Jeff talks about. They do it all the time. Oh, and so do leaders of billion dollar companies. Just sayin. I’ve read lots of books by people famous for building and leading businesses. If you’re reading this review, you probably have too. But in my experience, most never even touch on this principle, or certainly unpack it like Jeff has. This book inspires me. And it gives me hope. But don’t get me wrong. Those other books have lots to offer. But have you noticed they don’t offer everything. Well Jeff’s doesn’t either. Think of him and the other writers as specialists. And who do we go to to solve a problem no one else can? Yep, a specialist. What he’s found has turned organizations around and reignited passion and drive in staff. But it’s bigger than business and bucks. Communities are even changing. It seems like every four years or so I hear the term “Grass-roots movementâ€. Well I think the idea that Jeff explains is capable of that sort of positive impact. Only we don’t need a politician to promote it. In fact, I don’t think a politician can defeat it. This idea is individually owned and operated. No license required. No taxes to pay. When you wrap your head around the potential of this idea and start to apply it, I think you’ll see the potential before you. So here’s my advice: Read the book and while you do, ask yourself, “What if I did this?â€, “What if my team did this?â€, “What if we all began to do this?†Do you want to save your organization from decline? Do you want to reignite your team? Do you want to impact your community and customer’s lives. Read the book, do the work, make a difference.
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