The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
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Review : Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it†that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpÂkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconvenÂtional strategies to help you build a truly profitable blue-ribbon company that is the best in its field. Read more
Review : Someone recommended The Pumpkin Plan to me at a networking meeting near the end of 2018. I immediately purchased a used copy, hardcover "used-very good" condition from Mint Quality Books. It came quickly, with a letter included letting me know I had received a "free product upgrade" and that my order had been upgraded to a brand new product! I was super happy about the brand new hard cover...but...life gets busy, and I'm not an avid reader and I never even started it. In 2021 I made myself a promise to read 20 minutes everyday. I didn't like the book I was reading very much so that goal went nowhere quickly. In 2022 I made myself a promise to read one "self help" book a month, and I scheduled The Pumpkin Plan for March. I just finished it, here on March 31st, but I have loved every single page!! I just ordered another of Mike's books for May!! All he teaches is common sense, but in an outside the box kind of way! Easy to read and lots of everyday examples of how to look at something differently, I've taken lots of notes and plan to implement some right away!! Mike talks about under promising and over delivering, and I'm pretty sure my book upgrade to a brand new book was exactly that and my only regret is that it took me so long to read it! I've already recommended it to a few friends!
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