The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
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Review : Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work Read more
Review : Bob Bly knows what he is talking about when it comes to writing. He has been well respected and has been in the business for years. This book is a must-read for aspiring writers. He goes over the pros and cons of the writer's life. For example, he suggests purchasing an IBM electric typewriter or a word processor. Well, we are far past the typewriter age. However, the information he covers doesn't age, just the technology he recommends. Very easy to read and understand.
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